×33
Organic reach
June → August (3,108 → 103,572)
+136%
Followers
768 → 1,812
×5.7
Accounts engaged
211 → 1,207
€0.030
Cost per result
Greek average: €0.10 – €0.80
[ Organic ]
| Month | Reach | Views | Engaged |
|---|---|---|---|
| June | 3,108 | 16,112 | 211 |
| July | 53,186 | 113,283 | 917 |
| August | 103,572 | 90,493 | 1,207 |
Engaged = accounts that liked, commented, saved or shared.
[ Paid ]
Meta Ads, by campaign
| Campaign | Reach | Results |
|---|---|---|
| Campaign 1 | 25,017 | 1,143 |
| Campaign 2 | 54,337 | 6,631 |
| Campaign 3 | 35,507 | 2,383* |
| Campaign 4 | 58,254 | 6,213 |
| Campaign 5 | 27,980 | 2,099 |
Results = profile and website visits. *Landing page views (this campaign drove traffic to a donation page).
6 campaigns · 206,201 reach · 346,069 impressions · 18,531 results · link click-through rate 6.10%
[ Highlights ]
Followers +136%
From 768 to 1,812 in three months: 1,044 new followers.
Organic reach ×33
From June to August, with accounts engaged ×5.7.
Best campaign
The lowest cost per result (€0.016), a click-through rate of 8.26% and 58k reach.
Partnership
A successful collaboration with a partner organisation, both organic and paid.
Steady rhythm
~12–13 posts a month throughout the quarter. Carousels reach a 6–9% engagement rate, mostly through saves and reposts.